Does uncertainty in Latin America mean opportunity for international student recruitment?

Topical World Picture of Latin America

by Tracy Beavers and Swaraj Nandan This year’s international student recruitment cycle is fraught with uncertainty, as many universities weigh the current U.S. administration’s intentions and the effects of recent legislation, such as the travel ban and H1-B visa changes. While political instability is a new feeling to many Americans, the story is much different […]

Guide to social media for international student recruitment

Guide to Social Media for International Student Recruitment by KIC UnivAssist

Social networking is increasingly prevalent in both established and emerging countries around the world. A recent survey by the Pew Research Center found that a global majority of adult Internet users around the world use social networking sites, such as Facebook and Twitter. On average, out of 30 countries listed in the survey, 86% of […]

Why would you go to the Middle East?

Given the scope of recent headlines and political unrest, many international recruiters may be considering skipping the Middle East. However, this does present a multitude of opportunities for the universities that choose to invest in the region. Several years ago, I was asked by a college vice president, “Why go to the Middle East?” This […]

How to customize your communication to international students

As recruiters book plane tickets, dig up packing lists, and put on their game faces for international travel this fall, some of the most important items they carry will be their student recruitment marketing materials. Around the world students will interact with recruiters, picking up printed information and having face-to-face conversations, bringing it home to […]

From the Himalayan foothills to a Pennsylvania liberal arts college: an interview with Preeti Rajendran

An interview with Preeti Rajendran, Assistant Director of International Recruitment at Washington & Jefferson College and former college counselor at Woodstock School. She was interviewed by David Joiner. Can you tell us a bit about your background and how you got into college counseling? So, it’s a bit of an “all over the place” story. […]

What makes us different is how we connect: NAFSA session preview

Like most of you, each year I look forward to the process of preparing a recruitment plan; and over the past decade, I have had the opportunity to travel with many of the international admissions and recruitment staff from colleges and universities across the country to connect and engage international students. We reach out globally […]